VP of Marketing (Southern California)
Company: True Legacy Homes
Location: San Diego
Posted on: May 3, 2024
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Job Description:
About True Legacy Homes:True Legacy Homes is a rapidly expanding
company specializing in residential investments, care placement,
and estate sale services for families. Our commitment lies in
delivering exceptional service and crafting enduring legacies for
our clients. In addition to our current offerings, we're at the
forefront of pioneering life transition services, offering a unique
opportunity for individuals to shape and propel this aspect of our
business forward. With ambitious plans for national expansion,
we're actively seeking a dedicated individual, such as yourself, to
join us on this journey.Location:---- -- -- -- Southern
CaliforniaSchedule:-- -- -- -- Monday through Friday, In-OfficeWage
Scale:---- -- $160,000 to $180,000 (plus 20% Annual Bonus
potential)We are currently in search of a dynamic and seasoned Vice
President of Marketing to spearhead marketing, sales, and
brand-building endeavors. The ideal candidate will play a pivotal
role in shaping and elevating our brand identity. Drawing upon your
expertise in brand building and revitalization, you will lead
initiatives to strengthen our brand presence, drive lead
generation, and oversee day-to-day sales operations, and devise
innovative marketing strategies to elevate brand visibility and
fuel business expansion.--Duties and Responsibilities:Develop and
implement comprehensive brand strategies to drive brand awareness,
equity, and loyalty.Define and articulate the True Legacy Homes
brand identity, values, and positioning in alignment with company
objectives.Lead generation and conversion for our estate sale and
residential investment businesses, overseeing day-to-day sales
operations and business forecasting to meet or exceed sales
goals.Continually assess and improve ROI of our marketing
approach/tactics, driving improved productivity, effectiveness, and
efficiency of our marketing and sales activities.Lead and manage
marketing agency partners as well as internal creative team,
briefing and developing new materials both consumer and B2B that
drive the business and build the brand.Hire, build, mentor, and
manage sales team and marketing team, fostering a culture of
collaboration and excellence.Build the annual sales and marketing
plans and budgets, leading the teams to deliver against them while
acting as a key member of the executive team setting the vision and
strategy for the company.Monitor and evaluate brand performance
metrics, analyzing data to inform strategic decisions and optimize
brand initiatives.Cultivate strategic partnerships and
collaborations to enhance brand visibility and reach new
audiences.Stay abreast of industry trends, competitive landscape,
and consumer insights to inform brand strategy and innovation.Serve
as a brand ambassador internally and externally, championing the
True Legacy Homes brand and fostering a culture of brand excellence
throughout the organization.Required Qualifications:Bachelor's
degree in marketing, business administration, or related field.Two
(2) or more years of experience in a Director of Sales & Marketing,
or comparable position.--Proven track record in building or
revitalizing brands, with a minimum of 3 years of experience in
brand management or related roles.Transformative approach to
leadership that inspires and empowers others.Evidence of ability to
innovate and implement change successfully.Exceptional
communication and presentation skills.Strategic thinker with strong
analytical skills.Driven and committed to success while maintaining
integrity.Creative and innovative with the ability to develop and
execute marketing strategies that drive results.Proven ability to
build, mentor, and manage high-performing sales and marketing
teams.Strong understanding of digital marketing techniques and
tools.Proven track record of delivering against ambitious sales and
marketing goals.Ability to thrive in a fast-paced, entrepreneurial
environment.Willingness to uphold and promote the company's
mission, vision, and core values in all interactions and
decision-making processes.Preferred Qualifications:Master's degree
in marketing, business administration, or related field
preferred.Five (5) or more years of experience in senior leadership
roles within sales and marketing.Working Conditions and Physical
Requirements:Ability to sit and stand at a desk, communicate in
person and by telephone, frequently operate standard office
equipment, such as telephones and computers.Benefits:--Employer
sponsored medical benefits--Annual Bonus potential401(k)401(k)
employer match of up to 2%Paid holidays--Paid time offCell phone
reimbursementGrowing companyModern management styleLocation
Consideration:The position will report to the company's
headquarters in San Diego, CA. However, for the right applicant,
the company may consider having the position report to one of its
satellite offices located in Irvine or Los Angeles.--Why Join Us:At
True Legacy Homes, you will have tremendous opportunities to
develop innovative strategies and campaigns that shape the future
of our organization. We are looking for someone smart, ambitious,
and ready to move to the next level of management and leadership.If
you are a strategic, analytical, and creative sales and marketing
professional looking for a rewarding opportunity with a rapidly
growing company, we encourage you to apply.--True Legacy Homes is
an equal opportunity employer. All qualified applicants will
receive consideration for employment without regard to race, color,
religion, sex, sexual orientation, gender identity, national
origin, disability, or veteran
status.--PIb7b9e9484383-25660-34195629
Keywords: True Legacy Homes, Coachella , VP of Marketing (Southern California), Executive , San Diego, California
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